Articles in The 'GA4' Tag


February 19 2024

Marketing Agencies: More Critical than Ever

by Sergei Kogut

In the world of marketing, staying ahead isn’t just a bonus – it’s essential. Enter Google Analytics 4 (GA4), a global game-changer that promised to revolutionize the field with its potential, albeit presenting us with a fair share of hurdles so far. This transition highlights the critical role agencies like ours play in guiding businesses through the complexities of adopting new technologies. As part of the analytics team at MoreVisibility, I’m here to share why partnering with an agency like ours is your best bet in navigating this new landscape.

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November 17 2022

Data Alert: GA4 & Google Looker Studio Issues

by Matt Crowley

Our team has identified a critical issue occurring with Looker Studio reports that use GA4 data (formerly known as Google Data Studio). This was caused by a recent change Google made without prior notice.  It impacts any organization that visualizes GA4 data in a Looker Studio report using a direct connector to GA4 (which is the most common method). At this time, it does not appear that this impacts reports if the data is connected via a data warehouse like BigQuery.

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November 1 2022

Getting Started with Exploration Reports in Google Analytics 4

by Nicholas Hooker

As you begin to dive into the Google Analytics 4 reporting interface, you will notice the “Explore” section This is a new custom reporting feature that allows more custom reporting beyond standard reports. This section is a hub for your custom reports also known as “Exploration Reports.” These reports allow you to analyze your data by dragging and dropping dimensions and metrics to answer complex questions about the data.

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