Articles in The 'GA4' Tag


March 29 2021

Bounce Rate is being replaced in Google Analytics 4 (GA4)

by Tony Villanova

The long-time metric of Bounce Rate in Universal Analytics will not be carried over to Google Analytics 4 (GA4). Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a session duration of 0 seconds.

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February 2 2021

Connecting GA4 to your existing Universal Analytics Property

by Tony Villanova

Recently, you may have received an email about connecting your new GA4 Property to your Universal Analytics Property.

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October 16 2020

Google Analytics Four – What You Need to Know Now

by Theo Bennett

Google just announced Google Analytics (GA) 4. Unlike incremental or lateral changes such as the GTAG collection API; this change is significant, and you need to pay attention and understand what this means to you and your business. In this post, we will walk through what GA-4 is and what you need to do now.

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