In Universal Analytics, Goals were a way for you to measure conversion points that were important to your business. Goals were View based and had a limit of 20 Goals per View. In GA4 Views and Goals have been removed and in their place are Conversion Events. You have a limit of 30 Conversion Events in your GA4 Property.
The long-time metric of Bounce Rate in Universal Analytics will not be carried over to Google Analytics 4 (GA4). Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a session duration of 0 seconds.
Recently, you may have received an email about connecting your new GA4 Property to your Universal Analytics Property.
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