As 2018 comes to a close, MoreVisibility has decided to gather the most popular content we’ve published this year surrounding Analytics and measurement.
You may have heard this one before “Data cannot be deleted after being recorded in Google Analytics”. This is why the technical aspects of web analytics are very focused on getting things right the first time, filtering out potential spammers before they inflate traffic and sometimes finagling the reports to ignore fake traffic that got through despite your best efforts. The Google Analytics User Deletion API can help to remove spam related user data in addition processing delete requests from European users.
Disclaimer: This article is not direct legal advice, just a reminder to look to your legal resources to ensure preparation for the new GDPR laws being enacted on May 25, 2018.
The General Data Protection Regulation (GDPR) is coming on May 25, 2018, all companies should take necessary action to ensure that their organizations are compliant. For additional information see our newsletter article that discusses actions required by Google Analytics and their new data retention tool.