In Universal Analytics, Goals were a way for you to measure conversion points that were important to your business. Goals were View based and had a limit of 20 Goals per View. In GA4 Views and Goals have been removed and in their place are Conversion Events. You have a limit of 30 Conversion Events in your GA4 Property.
Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.
Last week (October 4, 2017) Google made an announcement that they have changed their daily bidding strategy in an effort to help advertisers with pacing.