Articles in The 'Google Ads' Tag


January 19 2023

Google Ads Update: Improvements to ‘Remove redundant keywords’ Recommendation

by Jill Goldstein

It’s a new year, but it’s the same old Google. Earlier this month, some advertisers may have gotten an email that Google’s “Remove redundant keywords” recommendation has changed.

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January 6 2023

My Top 3 Digital Advertising Resolutions for 2023

by Jill Goldstein

Last year, I put together a list of my Top 3 PPC New Year’s Resolutions (for 2022). I find that by writing down my goals and adding details around how I can achieve them I’m able to do so. So, in that vein, I have mapped out my top 3 goals for 2023 below.

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November 21 2022

Google Ads to No Longer Support Similar Audiences

by Jill Goldstein

Beginning in May of 2023, Google Ads will start to slowly phase out their similar audiences. Similar audiences are created based on the recent search activity of users from your remarketing lists. If your lists are big enough, Google Ads will automatically locate new users with similar search behavior and build new audiences to be used for targeting.

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