Google announced this week an update to Google Ads’ matching behavior of phrase and broad match modifier (BMM) keywords. This change, which will start rolling out in two weeks, is potentially a major change for paid search advertisers.
Today more than ever, Search Engine Marketing (SEM) is one of the most effective ways to generate relevant, quality traffic to your website. It is the cornerstone of most Digital Marketing strategies and there’s a good reason why. It works! In this multi-part series, we will go through all the major components of SEM and touch on some tips along the way.
One of the most important aspects of digital campaigns is your audience. Who do you want seeing your ads, and how are you going to reach them? Google recently simplified that very process with their new custom audiences.
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