Google announced a few days ago that it is giving users more transparency into their ad experience by enhancing ad disclosures with its new “advertiser pages” feature. People can access these disclosures in Google’s new “About this ad” menu to see the ads a specific verified advertiser has run over the past 30 days.
Back in September of 2020, Google announced that they would be reducing visibility in their valuable search terms report. The reason for this change was “to maintain standards of privacy and strengthen protections around user data.” While this was a valid cause for change, it was concerning to advertisers to lose full transparency into exactly what searches resulted in their ads being shown, clicked and converted on. However, times have changed and expectations for privacy is higher than ever.
Calling all South Florida Marketers! Join MoreVisibility & Google for a live breakfast on Thursday, October 7, 2021, at 8 a.m. at:
The Beach House
270 North Pompano Beach Blvd.
Pompano Beach, FL 33062