Google has started to roll out a monthly budget feature in select Google Ads accounts. According to Google, this feature is a good fit for a business who “conducts monthly financial planning, or otherwise needs guaranteed, accurate monthly spend.” In my 10 years of managing campaigns, I’ve never come across a business that didn’t have a need for accurate monthly spending, so this is surely a great option for most businesses. When you think of it, it’s incredible that it took Google nearly 20 years to introduce a monthly budgeting option. All that being said, let’s take a closer look at monthly budgeting, and how exactly it works.
On Tuesday, September 17, MoreVisibility will be in Fort Lauderdale alongside representatives from Google presenting a new workshop: Attribution Solution: Google Tools to Improve Your Campaign Performance. This half-day workshop is a great opportunity for the South Florida business community to get expert training on two of Digital Marketing’s most important tools – Google Ads and Google Analytics.
According to Google, 75% of smartphone users expect to get immediate information while searching on their smartphone. To keep pace with this consumer behavior, Google has recently announced the global roll-out of their newest addition to Google Ads’ list of available ad units – Gallery Ads (Beta).