Articles in The 'Google Ads' Tag


June 25 2021

Google Ads Drafts & Experiments

by Jill Goldstein

Always be testing. We say it time and time again. How often are you actually testing changes to your Google Ads campaigns? Did you know that there is a tool built right into the Google Ads interface that makes it extremely easy to run A/B tests? Introducing Drafts & Experiments.

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April 1 2021

Google Responsive Search Ad Strength: What Is It and How Can It Be Improved?

by Monica Simmons

Ad strength is an important element that factors into overall paid search success. But what exactly is it, and how can it be improved?

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February 15 2021

Google Ads to Phase Out Broad Match Modifier

by Max Braglia

Google announced this week an update to Google Ads’ matching behavior of phrase and broad match modifier (BMM) keywords. This change, which will start rolling out in two weeks, is potentially a major change for paid search advertisers.

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