It’s a new year, but it’s the same old Google. Earlier this month, some advertisers may have gotten an email that Google’s “Remove redundant keywords” recommendation has changed.
Last year, I put together a list of my Top 3 PPC New Year’s Resolutions (for 2022). I find that by writing down my goals and adding details around how I can achieve them I’m able to do so. So, in that vein, I have mapped out my top 3 goals for 2023 below.
Beginning in May of 2023, Google Ads will start to slowly phase out their similar audiences. Similar audiences are created based on the recent search activity of users from your remarketing lists. If your lists are big enough, Google Ads will automatically locate new users with similar search behavior and build new audiences to be used for targeting.
975 South Federal Highway, 2nd Floor
Boca Raton, FL 33432
800.787.0497
ph: 561.620.9682
fx: 561.620.9684
info@morevisibility.com
