Always be testing. We say it time and time again. How often are you actually testing changes to your Google Ads campaigns? Did you know that there is a tool built right into the Google Ads interface that makes it extremely easy to run A/B tests? Introducing Drafts & Experiments.
Ad strength is an important element that factors into overall paid search success. But what exactly is it, and how can it be improved?
Google announced this week an update to Google Ads’ matching behavior of phrase and broad match modifier (BMM) keywords. This change, which will start rolling out in two weeks, is potentially a major change for paid search advertisers.