Articles in The 'Google Ads' Tag

September 15 2021

Google Update: What’s Now and Next: Join Us Live

by Khrysti Nazzaro

Calling all South Florida Marketers! Join MoreVisibility & Google for a live breakfast on Thursday, October 7, 2021, at 8 a.m. at:

The Beach House
270 North Pompano Beach Blvd.
Pompano Beach, FL 33062

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September 10 2021

Google’s Expanded Text Ads to Sunset in 2022

by Monica Simmons

As Google continues to expand advertising capabilities with artificial intelligence (AI) and machine learning, more and more manual settings and elements within the Google Ads platform are being reduced or even removed. One of the most recent announcements from Google states that advertisers will no longer be able to create or edit expanded text ads (ETAs) after June 30, 2022. Below is a Google Ads LinkedIn post containing a notable statistic, further driving home Google’s overarching message of the impact of machine learning.

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August 26 2021

Giving Credit Where Credit is Due: Google Ads Attribution Models Now Support YouTube and Display Ads

by Jill Goldstein

Customer journeys today are more complex than ever. There has been an overwhelming increase in online shopping due to COVID-19 and there seems to be an increasing number of devices in which you can purchase. Not to mention, there’s the challenge of bridging online research to offline purchase, which is happening more than ever. While there’s no clear-cut way of measuring all of this, attribution modeling sure does help give you a better understanding of how different ads contribute to the end purchase.

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