As the popular children’s tale goes: When you give a sophisticated marketer a cookie, they will serve targeted ads to qualified users. And when qualified users see targeted ads, they will feel heard and understood and will convert.
Always be testing. We say it time and time again. How often are you actually testing changes to your Google Ads campaigns? Did you know that there is a tool built right into the Google Ads interface that makes it extremely easy to run A/B tests? Introducing Drafts & Experiments.
Ad strength is an important element that factors into overall paid search success. But what exactly is it, and how can it be improved?