Articles in The 'Google Ads' Tag


July 30 2021

When You Give a Marketer a Cookie…

by Khrysti Nazzaro

As the popular children’s tale goes: When you give a sophisticated marketer a cookie, they will serve targeted ads to qualified users. And when qualified users see targeted ads, they will feel heard and understood and will convert.

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June 25 2021

Google Ads Drafts & Experiments

by Jill Goldstein

Always be testing. We say it time and time again. How often are you actually testing changes to your Google Ads campaigns? Did you know that there is a tool built right into the Google Ads interface that makes it extremely easy to run A/B tests? Introducing Drafts & Experiments.

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April 1 2021

Google Responsive Search Ad Strength: What Is It and How Can It Be Improved?

by Monica Simmons

Ad strength is an important element that factors into overall paid search success. But what exactly is it, and how can it be improved?

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