In an ever-changing and competitive online landscape, it can seem challenging to always stay on top of the best practices and trends of Digital Marketing. But, luckily for the Digital Marketers of South Florida, we’re bringing the latest information to you on March 12 in Deerfield Beach, FL during a live, half-day workshop: Google Advertising Success: Drive Action with YouTube, Search & Better UX.
Over the past decade, machine learning and artificial intelligence have grown immensely. Due to this, Google’s AdWords and Advertising network have become more predictive and intelligent.
During 2017, the world experienced brand safety issues, fake news and highly publicized extremist content plaguing various ad networks. In the same year, over 3.2 billion ads were taken down by Google for violating their Advertising policies, which is nearly twice the amount from 2016. Among the ads taken were: