Articles in The 'Google Adwords' Tag

June 19 2018

How to Evaluate Conversion Rate

by Chuck Forbes

If you are running paid advertising campaigns to boost leads or generate sales, then Conversion Rate is probably a metric you look into frequently. Conversion Rate is telling you how many people saw and clicked your ad against how many people converted. If 10 users clicked my ad, but 5 bought something from my website – my Conversion Rate is 50%. This is a great way to measure campaign efficiency, especially if you are trying to stay within a tight budget and keep your Cost per Conversion low.

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April 25 2018

Google Updates its Advertising Ecosystem to Create a Better Search Experience

by Serina Fignole

During 2017, the world experienced brand safety issues, fake news and highly publicized extremist content plaguing various ad networks. In the same year, over 3.2 billion ads were taken down by Google for violating their Advertising policies, which is nearly twice the amount from 2016. Among the ads taken were:

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January 5 2018

MoreVisibility’s Best Search Engine Marketing Content of 2017

by Serina Fignole

From blogs to webinars to podcasts, MoreVisibility has gathered the most popular content we published in 2017 regarding SEM news and tips.

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