Articles in The 'Google Adwords' Tag


October 10 2017

AdWords Campaigns Can Now Spend Twice the Daily Budget Automatically

by Chuck Forbes

Last week (October 4, 2017) Google made an announcement that they have changed their daily bidding strategy in an effort to help advertisers with pacing.

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September 18 2017

Analytics 101 – Google Analytics Goals

by Serina Fignole

To put it as simply as possible, Google Analytics (GA) Goals track how well your website (or app) fulfill your objectives. It is a critical component of any digital marketing plan to define your goals and track them. If done properly, it will provide you with vital information, which will help evaluate the effectiveness of not only your campaigns, but your website’s pages as well.

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December 23 2016

Google Analytics Goals VS AdWords Conversion Pixels

by Grant Marlowe

Welcome to the big leagues! The Analytics hot shots! If you are interested in this article it means you are asking yourself some fairly advanced web analytics questions and you should reward yourself with a pat on the back just for reading these lines. What is the difference between using Google Analytics Goals to measure a conversion versus using, let’s say, a Google AdWords Conversion Pixel? Asking this question suggests you are well on the way to becoming an analytics samurai!

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