Articles in The 'Google-Algorithm' Tag

December 20 2023

Your Robots.txt File and Why Frequent SEO Audits Are Crucial

by Chuck Forbes

I have had the opportunity to work with many clients during my tenure at MoreVisibility, and no matter the client or goal, our team has succeeded because we all have a passion for finding out the “why” within digital marketing strategies. I was discussing SEO strategy with a client, more specifically “why” some of their organic rankings took a hit. With the help from our SEO experts and hearing what the client was seeing within their reporting, we were able to pinpoint a major flaw on their site where the robots.txt file was not properly placed. I thought this was a great example to share, not only for the knowledge of how to use a robots.txt file, but also to shed light on the importance of frequent SEO audits. Too often SEO site audits are put on the backburner because SEO rankings can take longer to optimize for than paid advertising. Naturally, if a company is looking to show results fast, optimizing their paid advertising strategy can be where most of the time is spent. Here is a refresher on robots.txt files and some great tips on how thinking about SEO differently can lead to a more stable auditing calendar for your team.

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August 31 2022

What is a Google Core Algorithm Update?

by Ashley Scharber

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).

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August 25 2022

Google Launches Helpful Content Algorithm Update

by Ashley Scharber

On August 18, Google pronounced it was unveiling a new algorithm update referred to as the “helpful content update”. This is a new sitewide ranking signal that aims to zero-in on poor quality, unhelpful content that’s created for “search engines-first.” Google mentioned that this is part of a larger push to ensure that searchers experience more original, helpful content that is written for people, not search engines.

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