Google’s mission is “to organize the world’s information and make it universally accessible and useful.” That’s a pretty big job, which is why Google is constantly making tweaks and adjustments to improve its search results (and the way it evaluates and ranks content).
On August 18, Google announced it was rolling out a new algorithm update called the “helpful content update” that introduces a new sitewide ranking signal that targets low quality, unhelpful content that’s written for “search engines-first.” Google noted that this is part of a broader effort to make sure searchers see more original, helpful content that is written for people, not search engines.
MoreVisibility is proud to partner with the Society for Health Care Strategy & Market Development (SHSMD) on a free healthcare marketing webinar: How Google’s New Page Experience Ranking Can Impact Your Site. Our very own Vice President, Digital Services, Matt Crowley will present this 60-minute webinar geared toward healthcare marketers outlining a primer on the most important things to know and address in light of Google’s algorithm update.
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