In my latest newsletter article I wrote in detail about Google’s major algorithm update which happened almost 2 weeks ago. If you aren’t sure how this impacted your website, you can either request a complimentary Search Engine Visibility Report from us or analyze your site traffic through Google Analytics. In particular, segment the Organic/Natural Google site visits and then do a two week date range comparison of before February 24th and after. This will highlight any sudden drops in referring traffic which could likely be a result of a drop in positions and visibility.
Many websites saw a significant impact in their positions as a result of this change to the algorithm which determines how sites are listed in the search results for Google. It is common for these Google updates to get nicknames, so the latest one has been dubbed “Farmers Update” as it seems to target Content Farms in particular. We have seen some significant fluctuations in ranking toward websites that really should not have been effected. Google has acknowledged this may be the case and offered to review and reconsider these circumstances. Reach out to them for consideration, if you feel you were unfairly penalized by this latest Google update.
This is yet another example of why following Best Practices for SEO is so important to the longevity of your online business.
Slow and steady (and ethical) wins the race for Search Engine Optimization!
Last week, Google officially announced on their blog that “we’re including a new signal in our search ranking algorithms: site speed.” What does this mean to webmasters and practitioners of SEO? Not much really, when you take into account that most good SEOs already consider site speed to be a huge part of their optimization efforts. After all, the quicker your site loads, the easier it is for the search engines to get to the most important pages on a site. Site speed is obviously also good for user experience and keeping those bounce rates at a low level.
However, the reason it may be more prudent for the less fastidious SEO to speed up page load times is that the load times are now part of the algorithms in that even if you have a site with great content and inbound links, if your pages take forever to load, Google may see fit to not rank you as high. What are some of the basic housekeeping tips to speed up page load times?