Articles in The 'Google-Algorithm' Tag

March 22 2012

An Inside Look at Google: Three Videos with Google Greats

by Melanie Wahl

What goes on behind Google’s gates?   Many a person in the search engine optimization field has dreamed of getting an inside look, much like Charlie did of Willy Wonka’s Chocolate Factory, and that is what the inner workings of Google are like to an SEO — fascinating and often awe-inspiring.   There are a few videos available that give a visual behind the scenes look at how the great minds at Google convene together and the process through which they tweak the algorithm.

The following are three videos that will make you feel like you have a front row “golden ticket.”

1. Search Quality Meeting: Spelling for Long Queries

This is an eight minute look at the Google team discussing whether to launch an algorithm change that relates to spelling for long queries.   The annotations are insightful and sometimes humorous, but seeing the sparkle in the eyes of those there paired with the quick-witted dialogue is well worth your time.

2. How Google makes improvements to its search algorithm

This four minute long video is a must for every SEO.   It gives a high level explanation of how Google implements hundreds of adjustments to the search algorithm every year.   It is also a quick look at some of the Google greats who are behind changes in search.

3. 8.3.11 Inside Google’s Search Office: Matt Cutts, Ben Gomes, and Amit Singhal

Danny Sullivan, editor of, interviewing Matt Cutts, head of the webspam team at Google, Ben Gomes, Engineer at Google, and Amit Singhal, a Google Fellow and software engineer at Google, in the first of its kind Google interview at the Churchill Club.

In addition to these videos, make sure you are keeping up-to-date with Google’s Inside Search blog which posts a number of different kinds of updates including a monthly blog post highlighting search changes.

The last three search update blog posts were:

February 2012:   Search quality highlights: 40 changes for February
January 2012:   17 search quality highlights: January
December 2012:   30 search quality highlights (with codenames!): December

Making sure to understand the basics of how Google evolves the search algorithm over time, how potential changes are tested before launch, and where to find which changes have made the cut is important for webmasters, marketers, agencies, and business owners.   A seemingly small tweak at Google can increase or decrease your site’s organic traffic.   Feel free to contact MoreVisibility if you have any questions about organic search.

March 11 2011

Recent Google Algorithm Update

by Danielle Leitch

In my latest newsletter article I wrote in detail about Google’s major algorithm update which happened almost 2 weeks ago.   If you aren’t sure how this impacted your website, you can either request a complimentary Search Engine Visibility Report from us or analyze your site traffic through Google Analytics.   In particular, segment the Organic/Natural Google site visits and then do a two week date range comparison of before February 24th and after.   This will highlight any sudden drops in referring traffic which could likely be a result of a drop in positions and visibility.
Many websites saw a significant impact in their positions as a result of this change to the algorithm which determines how sites are listed in the search results for Google.   It is common for these Google updates to get nicknames, so the latest one has been dubbed “Farmers Update” as it seems to target Content Farms in particular.   We have seen some significant fluctuations in ranking toward websites that really should not have been effected.   Google has acknowledged this may be the case and offered to review and reconsider these circumstances.   Reach out to them for consideration, if you feel you were unfairly penalized by this latest Google update.
This is yet another example of why following Best Practices for SEO is so important to the longevity of your online business.

Slow and steady (and ethical) wins the race for Search Engine Optimization!

April 20 2010

Google Now Considers Site Speed When Ranking Websites

by Darren Franks

Last week, Google officially announced on their blog that “we’re including a new signal in our search ranking algorithms: site speed.” What does this mean to webmasters and practitioners of SEO? Not much really, when you take into account that most good SEOs already consider site speed to be a huge part of their optimization efforts. After all, the quicker your site loads, the easier it is for the search engines to get to the most important pages on a site. Site speed is obviously also good for user experience and keeping those bounce rates at a low level.

However, the reason it may be more prudent for the less fastidious SEO to speed up page load times is that the load times are now part of the algorithms in that even if you have a site with great content and inbound links, if your pages take forever to load, Google may see fit to not rank you as high. What are some of the basic housekeeping tips to speed up page load times?

Steps for speeding up a website include: Removing or minimizing CSS, JavaScript and tables where you can, minimizing redirects by making your application update URL references whenever resources change their location and trying to use the least amount of comments code. Google has even provided a list of resources to help webmasters with all of the page speed best practices:    

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