Articles in The 'Google Analytics 4 (GA4)' Tag

Filter Internal Traffic Using Data Filters in Google Analytics 4

by Nicholas Hooker

For marketers, it is important to be able to distinguish between website traffic and internal traffic that their analytics platform collects. This is primarily because internal traffic has the potential to greatly skew vital metrics used for analysis and decision making. Therefore, by differentiating or excluding internal traffic, marketers can focus purely on customer activity or any other external users visiting the website.

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