Articles in The 'Google Analytics 4' Tag


November 1 2022

Getting Started with Exploration Reports in Google Analytics 4

by Nicholas Hooker

As you begin to dive into the Google Analytics 4 reporting interface, you will notice the “Explore” section This is a new custom reporting feature that allows more custom reporting beyond standard reports. This section is a hub for your custom reports also known as “Exploration Reports.” These reports allow you to analyze your data by dragging and dropping dimensions and metrics to answer complex questions about the data.

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March 25 2022

3 Key Differentiators: Universal Analytics vs. Google Analytics 4

by Nicholas Hooker

Understanding a new robust analytics platform like Google Analytics 4 can be quite challenging for a marketer who has worked with Universal Analytics for most of their career, but should not discourage you. This new generation of Google Analytics has fundamental and complex changes which will require a learning curve. This is not to say you should abandon Universal Analytics, but rather start tracking Google Analytics 4 in parallel.

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April 15 2021

Where are Goals in Google Analytics 4?

by Tony Villanova

In Universal Analytics, Goals were a way for you to measure conversion points that were important to your business. Goals were View based and had a limit of 20 Goals per View. In GA4 Views and Goals have been removed and in their place are Conversion Events. You have a limit of 30 Conversion Events in your GA4 Property.

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