Articles in The 'Google Analytics Audiences' Tag

April 19 2017

Google Analytics Remarketing Audiences Will Go Cross-Device

by Jill Goldstein

Beginning May 15th, remarketing audiences generated in Google Analytics (GA) will begin to include the (somewhat) new enhancement of cross-device functionality. When Google users opt to allow the system to associate their browsing history with their Google account (and to use that information to allow ad personalization), Google will begin to use the data collected when users are signed-in to build cross device remarketing audiences.

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