Articles in The 'Google Analytics funnel visualization' Tag


August 6 2021

Google Analytics – Goal Flow or Funnel Visualization, Which Is Better?

by Theo Bennett

Funnel visualization is a great method to understand how a user progresses through a structured flow of your site; e.g. a checkout flow that includes “cart”, “billing & shipping ”, “payment”, “review”, “purchase completed, can be visualized to see the drop-off at each step. This is useful for analyzing the user experience and to hypothesize ways to improve throughput in the funnel. In Google Analytics, there are two ways to do this. The legacy report is the Funnel Visualization report and the other is the Goal Flow report. So, which should you use?

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