Retargeted consumers are 70% more likely to complete a purchase as compared to non-retargeted consumers. But remarketing is not only about conversions; in fact, it is an extremely cost effective way of building brand awareness. Simply put, remarketing is a “must-do” in your interactive advertising efforts.
One very effective way to leverage Google Analytics data to target users who are most likely to convert when they come back to a site is to use “Smart Lists”. In the words of Google, “a Smart List is a remarketing audience that Google Analytics generates to maximize your conversions.”Read More