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Articles in The 'Google Analytics' Tag


September 28 2020

Leading & Lagging KPIs in SEO & Content

by Matt Crowley

With any long term initiative, it can be a challenge to know if you are on the right path towards success or if you are not making enough progress toward your goals. At times, SEO and content initiatives can fall into this bucket. You may have a great strategy, be executing according to your plan and feeling like you’re on the right path, but how do you know for sure? You’re not going to see the traffic, conversions, and revenue until further down the road, especially if you are in a B2B industry with a long sales cycle.

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September 3 2020

Lookup Table Variable in Google Tag Manager (GTM)

by Tony Villanova

GTM has many pre-built variables off the shelf. You even have the option to create/ customize your own variables known as a User-Defined Variable in GTM. One of the User-Defined Variables I find very helpful is the Lookup Table variable under the Utilities section of the User-Defined Variables.

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July 1 2020

Goals & Events: What is the difference and how should I use them?

by Tony Villanova

Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.

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