Our team has been working on GA4 implementations since the product was released (and even before with it’s predecessor, App + Web tracking). There are many significant improvements with GA4, and it is a great platform. However, any new platform brings new challenges.
Google announced on Thursday September 29th, 2022 that they have added Form interactions as a new enhanced measurement option. Learn what these are, and some important considerations before you implement them in your GA4 property.
With Google announcing that they will be sunsetting Universal Analytics (GA3) in July of 2023 for the standard version and October of 2023 for the 360, it is now apparent that businesses will need to make their migration to GA4 by that date. However, businesses that are not migrating to GA4 in the present are falling far behind. Here are the broad reasons why your business should make this transition as soon as possible.