Articles in The 'Google Analytics' Tag


May 20 2024

Salesforce and Google Analytics (GA4) Integration – New for 2024!

by Theo Bennett

CRM integration with Google Analytics (GA4) has always been an advanced technique that, when implemented, let’s savvy practitioners optimize their site’s UX, Marketing, and Content to what really matters: more revenue.

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January 31 2024

Understanding GA4 Reporting: Layout Essentials – Part 2

by Nicholas Hooker

In the first part of our series, we explored the foundational aspects of GA4’s reporting layout, including the Reports Snapshot, Realtime report, and User Library Collections.

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Posted in: Analytics

January 29 2024

Understanding GA4 Reporting: Layout Essentials – Part 1

by Nicholas Hooker

Can you believe it’s been just over six months since the sunsetting of Universal Analytics (UA)? Transitioning to Google Analytics 4 (GA4) can be challenging, especially considering key differences like GA4’s event-based data model compared to UA’s session-based model, and the emphasis on user privacy and data streams in GA4.

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Posted in: Analytics

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