You may have noticed that Google sent out an email last week which caused a lot of confusion, because it said to upgrade to the latest tag within Google Analytics. This is going from analytics.js to gtag.js. Part of the reason it caused so much confusion is because obviously you want to make sure that you’re running the latest version of Google Analytics and people were concerned.
With any long term initiative, it can be a challenge to know if you are on the right path towards success or if you are not making enough progress toward your goals. At times, SEO and content initiatives can fall into this bucket. You may have a great strategy, be executing according to your plan and feeling like you’re on the right path, but how do you know for sure? You’re not going to see the traffic, conversions, and revenue until further down the road, especially if you are in a B2B industry with a long sales cycle.