Articles in The 'Google Analytics' Tag


July 1 2020

Goals & Events: What is the difference and how should I use them?

by Tony Villanova

Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.

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June 18 2020

Are You Data Mining Search Query Reports?

by Danielle Leitch

Once you have confirmed an account sync between Google Ads and Google Analytics, and are using auto tagging for URLs, the Search Queries report will become a valuable data mining tool. This report is found within Google Analytics but is specific to the Google CPC traffic generated through Google Ads.

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June 9 2020

Exploring the Content Drilldown Report in Google Analytics

by MoreVisibility

In Google Analytics, the Content Drilldown report rolls all of your pages up into the sub-directory which they belong and provides statistics on those specific sub-directories.

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Posted in: Analytics

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