Articles in The 'Google Analytics' Tag


January 31 2024

Understanding GA4 Reporting: Layout Essentials – Part 2

by Nicholas Hooker

In the first part of our series, we explored the foundational aspects of GA4’s reporting layout, including the Reports Snapshot, Realtime report, and User Library Collections.

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Posted in: Analytics

January 29 2024

Understanding GA4 Reporting: Layout Essentials – Part 1

by Nicholas Hooker

Can you believe it’s been just over six months since the sunsetting of Universal Analytics (UA)? Transitioning to Google Analytics 4 (GA4) can be challenging, especially considering key differences like GA4’s event-based data model compared to UA’s session-based model, and the emphasis on user privacy and data streams in GA4.

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Posted in: Analytics

January 17 2024

Unraveling Data Driven Attribution Part 1: Survival Analysis Basics

by Harrison Mateika

Google has recently shifted away from rules-based attribution toward data-driven attribution in both GA4 and Google Ads. This shift was done to move toward a more accurate measurement of how different channels gain attribution. This post is the first of a multi-part blog post series that attempts to, in a simple and clear way, help you better understand Google’s approach to data-driven attribution modeling.

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