In June 2020 Apple announced plans at their Worldwide Developers Conference (WWDC) to have new privacy measures in place with the release of IOS14 on mobile devices. There has been a lot of confusion around what these new measures are and how they are going to affect tracking platforms such as Google Analytics as well as Digital Marketing initiatives/ advertising.
As a Client Strategist, I find myself spending 50% of my time in Google Analytics analyzing the data to identify additional opportunities for my clients. There is so much to review and there is always something to learn from each unique metric. Below are a few of my favorite measurements that I look for when diving in.
Google is constantly updating Google Analytics and while most are great incremental updates or game changing announcements like GA4; some are not as warmly received. Take the deprecation announcement in 2017 of the in-page analytics report (previously the Site Overlay report). This trusty report would show you click and conversion data overlayed against the actual pages of your site served in the GA interface. Due to ever-changing browser security issues, this report just didn’t work properly and Google created the Page Analytics Extension for Chrome. That said, this extension also does not always work, and it was also deprecated later in 2017. (The extension is still available, just not supported or improved.)