Articles in The 'Google Analytics' Tag


January 8 2024

How To Ace Your Digital Marketing In 2024

by Andrew Wetzler

I’m enthused to share that many organizations we’re speaking with are approaching 2024 with a renewed sense of confidence, a willingness to test new channels & tactics, along with more robust budget projections (compared with this time last year). Figuring out how best to deploy these resources is very important.

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November 20 2023

Matomo Implementation: Data Ownership & Google Analytics Alternative

by Matt Crowley

Matt Crowley (Vice President, Digital Services) and Sergei Kogut (Senior Digital Analytics Specialist) discuss what a typical Matomo implementation looks like and some “gotchas” to watch out for.

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Posted in: Analytics

November 13 2023

5 Holiday Wishes for GA4

by Harrison Mateika

The holidays are just around the corner. Therefore, many will be writing out a list of gifts for loved ones (or perhaps Santa). GA4 users, on the other hand, likely have their own list of wishes that they would like to give to Santa Google this holiday season. As we all stare in wonderment at the brightest star in the night (or perhaps an Explore report on a computer screen), there are many wishes that many of us would like to see for GA4. Here are a few wishes that would definitely help to improve GA4:

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Posted in: Analytics

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