Analyzing the performance of your content is an important part of any successful content strategy. With the release of and migration to GA4, many organizations have had to re-wire their approach to measuring performance. This is due to the change in how Google Analytics collects data.
Calling all marketers! Google’s recent shift from Universal Analytics (UA) to GA4 is a game-changer for site analytics tracking. With UA being sunset on July 1st, it’s time to level up your marketing strategy with GA4.
With the end date of Universal Analytics upon us, Google has been sunsetting related products that work based on the underlying UA JavaScript and one of these products is Google Optimize. After September 30, 2023, both the free and paid (360) versions of Google Optimize will no longer be available.
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