Articles in The 'Google Analytics' Tag


March 31 2022

What is a Data Threshold in GA4?

by Matt Crowley

When navigating the new GA4 interface to analyze data, especially when you are using the new Explore section to create custom reports, you are likely to come across a new type of alert called a data threshold.

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Posted in: Analytics

March 25 2022

3 Key Differentiators: Universal Analytics vs. Google Analytics 4

by Nicholas Hooker

Understanding a new robust analytics platform like Google Analytics 4 can be quite challenging for a marketer who has worked with Universal Analytics for most of their career, but should not discourage you. This new generation of Google Analytics has fundamental and complex changes which will require a learning curve. This is not to say you should abandon Universal Analytics, but rather start tracking Google Analytics 4 in parallel.

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January 21 2022

Google Upgrading GA4 Properties to Use Data-driven Attribution (DDA)

by Matt Crowley

Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022.

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