Articles in The 'Google Analytics' Tag


May 24 2023

ChatGPT…The Google Analytics Poem

by Andrew Wetzler

I “asked” ChatGPT to create a poem about the transition to Google Analytics 4. The response that I received was crazy. What’s crazier is the number of organizations who have yet to make the switch from Universal Analytics to Google’s newest (completely different) platform.

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April 6 2023

Improved Content Tracking in GA4 Using Event Parameters

by Matt Crowley

Analyzing the performance of your content is an important part of any successful content strategy. With the release of and migration to GA4, many organizations have had to re-wire their approach to measuring performance. This is due to the change in how Google Analytics collects data.

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March 21 2023

Webinar: GA4 Strategy & Setup for SEO

by Danielle Leitch

Calling all marketers! Google’s recent shift from Universal Analytics (UA) to GA4 is a game-changer for site analytics tracking. With UA being sunset on July 1st, it’s time to level up your marketing strategy with GA4.

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