I “asked” ChatGPT to create a poem about the transition to Google Analytics 4. The response that I received was crazy. What’s crazier is the number of organizations who have yet to make the switch from Universal Analytics to Google’s newest (completely different) platform.
Analyzing the performance of your content is an important part of any successful content strategy. With the release of and migration to GA4, many organizations have had to re-wire their approach to measuring performance. This is due to the change in how Google Analytics collects data.