Articles in The 'Google Analytics' Tag

September 5 2023

A Basic Explanation of BigQuery

by Harrison Mateika

As Google is continuously shifting to the new GA4 paradigm they have been pushing integration to a product that many people are not familiar with. This product is BigQuery. BigQuery has been showing itself to become more and more central to Google’s web analytics strategy in the following ways:

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July 27 2023

GA4: Considerations for Healthcare Marketers

by Danielle Leitch

GA4, or Google Analytics 4, is the latest version of Google’s web analytics platform. Effective July 1, 2023, the current version of GA (Universal Analytics) will sunset requiring everyone to use the latest and greatest from Google– except for the paid model of GA, 360.  While GA4 has several benefits for healthcare marketers, there are also some potential concerns that have recently been raised. Keep in mind, most of those concerns would be similar with other well-known analytics programs, dramatically reducing the options (and data visibility) then available.

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May 24 2023

ChatGPT…The Google Analytics Poem

by Andrew Wetzler

I “asked” ChatGPT to create a poem about the transition to Google Analytics 4. The response that I received was crazy. What’s crazier is the number of organizations who have yet to make the switch from Universal Analytics to Google’s newest (completely different) platform.

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