Articles in The 'Google Analytics' Tag


April 6 2023

Improved Content Tracking in GA4 Using Event Parameters

by Matt Crowley

Analyzing the performance of your content is an important part of any successful content strategy. With the release of and migration to GA4, many organizations have had to re-wire their approach to measuring performance. This is due to the change in how Google Analytics collects data.

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March 21 2023

Webinar: GA4 Strategy & Setup for SEO

by Danielle Leitch

Calling all marketers! Google’s recent shift from Universal Analytics (UA) to GA4 is a game-changer for site analytics tracking. With UA being sunset on July 1st, it’s time to level up your marketing strategy with GA4.

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February 13 2023

Say Goodbye to Google Optimize

by April Nelson

With the end date of Universal Analytics upon us, Google has been sunsetting related products that work based on the underlying UA JavaScript and one of these products is Google Optimize. After September 30, 2023, both the free and paid (360) versions of Google Optimize will no longer be available.

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