There has been quite a bit of news circulating within the Search industry lately, and some of this news may have an impact on your Search Engine Optimization (SEO) efforts. In case you haven’t heard, below is quick re-cap of two pieces of important information.
Back in August, I wrote a blog about Google’s Caffeine Update. Recently, it was announced that this update will begin to be rolled out in 2010. Not to worry, Matt Cutts reassured webmasters in his recent blog post that the improvements to Google’s indexing infrastructure won’t occur prior to January — after the holidays. They will release Caffeine in one data center for monitoring, prior to the full roll out.
Previously there was a preview of Caffeine available. This preview has now been removed and this Thank You note was kindly left:
“We appreciate all the feedback from people who searched on our Caffeine sandbox”.
Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.”
Stay tuned as this Caffeine update approaches!
Another important piece of information is that Matt Cutts announced that Google may be adding a new factor to the over 200 factors that are currently part of their organic ranking algorithm: website load time. If you’re currently an AdWords advertiser, you may be aware that page load time already plays a role in Quality Score. In an effort to improve searchers overall experience, this too may play a role with SEO in the future. If you are interested in finding out more about how to assess your pages’ speed, you can visit: http://code.google.com/speed/page-speed/.
Google has recently launched a preview of their new tool, Caffeine. This program provides a developer preview allowing webmasters and power searchers the ability to give feedback on organic search results. In short, we will get to weigh in on Google’s algorithmic changes before they are launched.
So will this new tool affect your Google AdWords campaigns? According to Google, and an interview with Matt Cutts, the answer is simple; No. However, as a Search Engine Marketer, I believe we can use the information being provided from Caffeine to make smarter choices with our PPC campaigns. Unlike with past algorithm updates, we are able to get a preview of how our own listings will look. As we all know, SEO results are long-term and can take some time to change. If your positions drop due to these updates, it is your SEM campaigns that will immediately accommodate for these shifts that we are likely to see in organic results.
Creating a new campaign aimed at top positions for certain keywords that may be affected is a great way to combat an organic drop in visibility. With Google’s Caffeine we can be one step ahead of the curve in proactively selecting keywords to bid on. Be sure to check out this tool so that you can create a strong PPC campaign to quickly reclaim your presence.