Articles in The 'google-display-network' Tag

January 10 2019

Google Announces the Option to Pay for Conversions in Google Display Campaigns

by Monica Pissanos

As of December 13th 2018, advertisers now have the option to pay for conversions, rather than clicks, when using Google Display Campaigns. This means that you will only be paying when customers convert on your website or app, while never paying above your target cost-per-action (CPA).

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June 27 2018

How to Use Targeting Settings in Google AdWords

by Jill Goldstein

The Google Display Network (GDN) has a growing list of ways to reach potential customers. To do so, we can target audiences (in-market audiences, affinity audiences, demographics, etc.) or content (topics, keywords, etc.). To take that a step further, we can layer different types of targeting to truly pinpoint a subset of users or we can simply observe how different types of people interact with our ads. This is where the very important distinction between targeting settings come into play.

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June 28 2016

MoreVisibility Named a Premier Google Partner

by Shanine Dorta

MoreVisibility is very excited to be named a Premier Google Partner. This is Google’s brand-new distinction for Agency partners, at the highest and most respected level for their paid advertising products.

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