Articles in The 'google-display-network' Tag


October 21 2014

Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers

by Max Braglia

Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) have the characteristics of your ideal customer.

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June 26 2014

Parental Status Targeting Now Available in Google AdWords

by Max Braglia

Late last week, Google rolled out “parental status” targeting to its AdWords advertising platform, allowing advertisers to reach users who are likely to be parents with children across the Google Display Network.
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December 26 2013

Measure the Success of Your Display Ad Campaign with View-Through Conversions

by Max Braglia

View-Through Conversions is a type of tracking that Google makes available to advertisers to help them measure the success of their display ad campaign on the Google Display Network.

View-Through Conversions are, according to Google, what happens when a customer sees an ad, doesn’t click on it, and then later completes a conversion on your site through another channel. In this case, it is said that the ad “assisted” the conversion.

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