For any brands who rely on phone calls to help drive new business and/or customer service, an Ongoing Beta feature in Google My Business (GMB) is sure to be a welcome addition to your measurement protocols. Since the last part of 2020, Google has been sending out emails to select Google My Business Accounts announcing an “experimental feature only available to a small number of users”.
For those of you with brick and mortar stores (and using Google My Business listings), you may have recently noticed some additions in your conversion actions. Local conversion actions (below) count actions (such as directions clicks or click to calls) that are specific to an advertiser’s physical location either during or after interacting with their ad.
Did you know that more than one-third of all mobile searches are related to location? Interestingly, local search on mobile devices is growing faster than mobile search. In response to this, on May 1st, Google announced it will be releasing a new API, new agency dashboard and new agency partner program for Google My Business (GMB).
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