Articles in The 'Google My Business' Tag

June 17 2021

Call Tracking Available in GMB: Beta

by Khrysti Nazzaro

For any brands who rely on phone calls to help drive new business and/or customer service, an Ongoing Beta feature in Google My Business (GMB) is sure to be a welcome addition to your measurement protocols. Since the last part of 2020, Google has been sending out emails to select Google My Business Accounts announcing an “experimental feature only available to a small number of users”.

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August 21 2018

Local Conversion Actions

by Jill Goldstein

For those of you with brick and mortar stores (and using Google My Business listings), you may have recently noticed some additions in your conversion actions. Local conversion actions (below) count actions (such as directions clicks or click to calls) that are specific to an advertiser’s physical location either during or after interacting with their ad.

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May 14 2018

Google My Business’s API Receives an Update

by Serina Fignole

Did you know that more than one-third of all mobile searches are related to location? Interestingly, local search on mobile devices is growing faster than mobile search. In response to this, on May 1st, Google announced it will be releasing a new API, new agency dashboard and new agency partner program for Google My Business (GMB).

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