Google Play begins to rollout globally today offering a condensed source for content from the previous Android market and other Google products. Digital content gets a new platform within Play, by combining a user’s Google music, e-books, android apps, and games into a single hub. A user will be able to access all their content from any Android device (mobile/tablet), computer, and even TV simultaneously with the aid of the free cloud. Social sharing has been taken into account as well, and each of these categories offers unique options to share products with friends. Non-android market users can access Google Play via an existing Google account, or on the web at play.google.com. Google condensing all of these features into one place, and promoting the sharing primarily within Google Plus, may help to boost the engagement levels within the social network.
“Share what you love” is the slogan being used to promote the social sharing aspects of Google Play. It includes the ability to share posts about your favorite e-books, music, movies, games or apps to your circles on Google Plus, in an email, or via text message.
Sharing music on Google Plus will include the ability to listen or buy:
Sharing books can be done while reading from any page:
Watching a movie or reading an e-book can continue seamlessly across all of these:
To date, a few industry analysts have been hinting that Google Plus suffers from a lack of use by the over 10 million registered users. With the implementation of Google Play, and the limited sharing available, it seems like Google is devising a strategy to boost interaction within Google Plus. It also encourages users to be logged into their Google accounts from multiple devices, which can have an affect on how search engine results appear, and offer more opportunities to +1 content on the web. Overall this change in the android market has many underlying benefits for all of Google’s latest products.
Thanks to Google+ Pages, engaging a targeted audience is now easier and more effective than ever. Whether your business aims to promote upcoming products or share exciting news with its customers, Google+ Pages gives your business a platform in the ever-evolving social media world.
Google + Pages is more than just another website for your business to add to its collection, it is the perfect place where interaction with your customers can be taken to another level. As a business, you now have the opportunity to start a dialogue with your customers and receive the most valuable information available: their feedback. Customers will have the opportunity to ask you questions with real time video chats through the “Hangout” feature on your Google+ Page and receive your answers in the forum.
And the conversation does not have to end there. In fact, your business can maintain the conversation; strengthening your relationship with consumers by asking questions in discussions and posting blogs. Google+ Pages also takes your information out to an even larger audience by allowing you to make your posts public where they can be found through searches. In the coming weeks, Google will make tools available to businesses which will access data about their Google+ Page users’ demographics adding to the appeal of Google + Pages as an instrument for businesses.
Other features available on your Google+ Page include: Circles, Messenger, Stream, What’s Hot and Ripples. Each feature, at its core, makes it easier to share your information with your users while at the same time making the experience fun for them. Your business has the opportunity to tap into your customers in a medium which is not only cutting-edge, but also exciting.
Lately, there’s been a lot of buzz around Google+. Some people are predicting that Google+ will give Facebook a run for their money; while others say that Google+ is no threat to Facebook. Either way businesses should be aware of how Google+ works and how they can use this new social platform to their benefit.
As it stands right now, Google+ is focused primarily on individual users. It seems they want to establish an audience of individual users before opening up their platform to businesses and marketers. However, Google+ recently allowed businesses to sign up for a corporate account beta. There was such an overwhelming response that Google will have to sift through the applications to determine which companies will actually get to participate in the beta. Outside of the corporate account beta, there is no word yet, as to when and how businesses will be able to market their products and/or services to individuals with a Google+ account.
Google+ is similar to Facebook because it allows users to share their thoughts, photos, videos, etc with friends. However, Google+ has circles which allows users to choose which group of friends and/or associates they want to share information with. For example: let’s say Jane is friends with her parents, her boss and her weekend buddies on Google +. Over the weekend she goes camping with her family. She can share all her pictures with her parents, along with any sentimental thoughts, and not include her bosses or her weekend buddies. On the same note, she can send her weekend buddies a goofy picture of her and her mom, along with a note that says, “you know how my mom is” without her parents or her boss knowing. This could be a true benefit for advertisers, once Google+ opens up the door to them. If a person has more than one circle of friends, then this could mean that there are greater opportunities for advertisers to segment their message. Other features on Google+ such as Hangouts, Sparks and Huddle may also present an open door for marketers and businesses to reach Google+ users.
Right now, there’s a lot of speculation about what to expect from Google+, especially since it is still in beta. As Google+ unfolds, it should be interesting to see how companies and marketers can use this social platform to reach their target audience.