Articles in The 'Google Shopping Campaigns' Tag


November 28 2016

How to Use AdWords to Drive Offline Sales with Online Ads

by Max Braglia

Today, the line between online and offline shopping is disappearing – fast. Consumers shop anytime, everywhere, and on any available devices.

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August 6 2014

Google Introduces Product Ratings to Shopping Campaigns

by Max Braglia

Early last week, Google rolled out “product ratings” on shopping campaigns. This new ad extension will help shoppers find product reviews right at that critical moment when they’re making a purchase decision.Read More

March 7 2014

Goodbye Google Product Listing Ads, Hello Google Shopping Campaigns

by Max Braglia

If you are an e-commerce retailer and promote your store via Google AdWords, then you know that Product Listing Ad campaigns are a must-do. Product Listing Ads appear in their own box on Google Search, separate from text ads, and they have been proven to be a very effective way to increase targeted traffic and sales.

Google, always working on improving its products and services, recently launched a new campaign type for Product Listing Ads (PLA) called Shopping Campaigns, which give users access to inventory and product feed information directly in AdWords, making it easier for marketers to monitor and optimize their efforts.Read More

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