On Monday Google announced the addition of new filters, including Shopping and YouTube, to their Google Trends tool. With this update, users are able to go beyond web search when looking into trending topics and more.
Early last week, Google rolled out “product ratings” on shopping campaigns. This new ad extension will help shoppers find product reviews right at that critical moment when they’re making a purchase decision.Read More
Google says that advertisers have seen better results from their paid model of Product Listing Ads and as a result, they will retire Product Extensions which will no longer be a separate ad extension in AdWords campaigns.
Product Extensions are additions to text ads on a search engine results page that include a small image and pricing of the product the user searched for.
Google recommends that advertisers implement Product Listing Ads in order to capture commerce-related searches and promote products on Google.com and within Google Shopping. In addition, Google has introduced new product feed specifications that merchants must comply with by July 2013.