If I had a nickel for every time a client told me that they wanted to show up on page one in the natural section of the major search engines, I would be rich! The truth of the matter is that it can be done, although it takes patience and effort. Not unlike most, patience has never been one of my best attributes! It is all about instant gratification in today’s day and world…we all want to see immediate results. Unfortunately, Natural Search does not work that way. Anyone who guarantees first page positions in Google is not being honest. There is no magic formula or a quick fix to achieve first page, natural results. That being said, if you play by the rules to get your site in better shape from an organic perspective, you will see positive results. All you need is a little patience!
The following are a few suggestions that you can implement to improve your site organically in the major search engines: Google, Yahoo, MSN, etc. Again, this will not immediately get you first page positions—that will take time—but it will help get you there sooner!
Many of the clients I talk with have an understanding that a Google sitemap is a way to positively impact your natural rankings. This of course is not true, the Google sitemap merely allows you to tell Google that you have the following web pages within your domain and that you would like them to be crawled. You have the ability to set how frequently the page is updated: Daily, weekly, or monthly. The last option you have within the Google sitemap is the option to set the priority of the page.
This is the webmasters way of telling Google which pages are more important than others. For example the home page would be more important than page to showcase links so it would receive a higher priority. Google will then access the Google sitemap you have uploaded and see the listings of pages and information you have provided. This will result in Google being able to find and index those pages faster and get a basic understanding of the structure of the website. This is not to say that Google wouldn’t find the pages of the website on there own, but it facilitates Google finding them faster.