Articles in The 'Google Tag Manager' Tag


May 10 2021

Has Your Analytics or Google Tag Manager Been Flagged as a Severe Issue in a Page Speed or Page Experience Update Test?

by Tony Villanova

Has your Google Analytics, Google Tag Manager, Google Optimize, GA4, or Microsoft Clarity script been identified as a “severe issue” when running a page speed or experience update test? You are not alone if so, but it might not be as bad as you think.

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October 23 2020

Important Update to Google Tags (for Google Analytics)

by Tony Villanova

You may have noticed that Google sent out an email last week which caused a lot of confusion, because it said to upgrade to the latest tag within Google Analytics. This is going from analytics.js to gtag.js. Part of the reason it caused so much confusion is because obviously you want to make sure that you’re running the latest version of Google Analytics and people were concerned.

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September 3 2020

Lookup Table Variable in Google Tag Manager (GTM)

by Tony Villanova

GTM has many pre-built variables off the shelf. You even have the option to create/ customize your own variables known as a User-Defined Variable in GTM. One of the User-Defined Variables I find very helpful is the Lookup Table variable under the Utilities section of the User-Defined Variables.

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