Articles in The 'Google Tag Manager' Tag


May 31 2018

Google Analytics Global Tag: Pros and Cons

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The Google Analytics Global Tag (GTAG.js) is a newer means of coding a website for Google Analytics data collection. As an added bonus, the tag seamlessly allows for both tracking AdWords and Google Analytics in one simple tag.

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February 22 2018

GTM Element Visibility Triggers – Understanding Promotion Visibility

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The majority of events that are deployed on a website are focused around a user clicking on an element, submitting a form, or scrolling to a certain point on a page. With the constant evolution of Google Tag Manager it has become possible to track when a user has viewed a specific element on the page.

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June 16 2017

What is Cross Domain Tracking and How do I Implement it?

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Cross Domain Tracking makes it possible for Google Analytics to connect sessions on two related sites and make it a single session.

How is this beneficial to your company? It allows you to understand how users navigate through your web properties so you’re able to see a complete user journey.

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