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Articles in The 'Google Tag Manager' Tag


July 1 2020

Goals & Events: What is the difference and how should I use them?

by Tony Villanova

Goals and Events are interactions or conversion points that you tell Google Analytics to record. Although each can act as a conversion point, it may get confusing when to use one or the other. We will explain the difference between Goals and Events as well as when to use one or the other and how to use them together.

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October 24 2019

3 Common Pitfalls to Avoid in Google Tag Manager

by Serina Fignole

Google Tag Manager can be difficult to understand but is a beneficial tool for Digital Marketers to easily track the success of their campaign efforts. However, it easy to make mistakes when first setting up Google Tag Manager.

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