The majority of events that are deployed on a website are focused around a user clicking on an element, submitting a form, or scrolling to a certain point on a page. With the constant evolution of Google Tag Manager it has become possible to track when a user has viewed a specific element on the page.
Cross Domain Tracking makes it possible for Google Analytics to connect sessions on two related sites and make it a single session.
How is this beneficial to your company? It allows you to understand how users navigate through your web properties so you’re able to see a complete user journey.