Articles in The 'Google Tag Manager' Tag


December 16 2015

How to Implement Google Analytics Tracking Code via Google Tag Manager

by Grant Marlowe

Once you have added the Google Tag Manager (GTM) container code to every page of your website, the hard part is over! Now we can move on to the fun stuff: creating our very first tag. Nine times out of ten, your first tag will be the Google Analytics Tracking Code tag so that we can continue to monitor our website traffic – so this is the tag we are going to focus on for today’s post.

The great thing about GTM is its ease of use, Google Tag Manager makes it quick and easy for us to add different tags to our site, usually without requiring the IT team’s involvement. If we follow the step-by-step instructions laid out in the GTM interface, in no time we will have created several tags and added them to our website. Read More

December 1 2015

Are You Adding The GTM Container Snippet Correctly?

by Grant Marlowe

Google Tag Manager (GTM) is a great tool for easily adding marketing page tags to your site (especially if you have more than a few elements you would like to track). Once you have made the decision to take advantage of Google’s incredibly easy to use tag management platform, your next step will be to focus on the implementation. GTM saves time and resources when it comes to adding new tags to your pages, but none of this can be beneficial if you have not placed the container code in the correct place on your website.Read More

Posted in: Analytics

November 19 2015

Why Do Events Matter?

by Fiorella Alvarado

In order to collect website data, Google Analytics Tracking Code (GATC) sends an “interaction” each time a user views a page on a tagged website. This baseline implementation, can provide immediate insights such as:

  • The number of users who began at the Homepage and flowed to the X Section of the website
  • Percentage of users who came to the website from paid advertising and submitted information to a lead-gen form
  • Which traffic source that leads to the most eNewsletter sign-ups
  • Blog posts with most views

However, in order for a website to present the right content to the right audience, a business needs to understand user interactions and flow through a website much more intimately.  Read More

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