Covid-19: Valuable Marketing Resources and Information.

Articles in The 'Google' Tag


December 29 2020

Google Continues Taking Steps to Quantitatively Measure UX

by Matt Crowley

User experience (UX) is a tough thing to measure quantitatively. How would you quantitatively measure the UX of a web page or site? It can be like trying to grade art, wine, or your favorite restaurant. What you might consider to be good or great is not necessarily what others might consider to be good or great.

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September 10 2020

Google Ads Reduces Visibility in Search Terms Report

by Max Braglia

The Google Ads Keyword Search Terms report is a valuable tool that paid keyword search advertisers use often as a way to determine if the keywords that are triggering ads to show in are effective in driving qualified traffic to their website.

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August 5 2020

YouTube: How To Achieve Your Business Goals

by Khrysti Nazzaro

YouTube is nothing short of a cultural phenomenon: It is the second largest search engine (aside from Google itself) and a powerhouse among social media channels for usage and engagement with over 2 Billion logged-in users and 500 hours of video uploaded every minute. And these facts were true even before the Covid-19 Pandemic caused huge spikes in online video consumption. Today, people are turning to YouTube more than ever before in search of “step-by-step” instructions, “how tos”, “with me” videos, and more – YouTube is providing the education, the community, the “live” (virtual) events, and the socialization so many are craving in a physically distant world.

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