Covid-19: Valuable Marketing Resources and Information.

Articles in The 'Google' Tag


September 10 2020

Google Ads Reduces Visibility in Search Terms Report

by Max Braglia

The Google Ads Keyword Search Terms report is a valuable tool that paid keyword search advertisers use often as a way to determine if the keywords that are triggering ads to show in are effective in driving qualified traffic to their website.

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August 5 2020

YouTube: How To Achieve Your Business Goals

by Khrysti Nazzaro

YouTube is nothing short of a cultural phenomenon: It is the second largest search engine (aside from Google itself) and a powerhouse among social media channels for usage and engagement with over 2 Billion logged-in users and 500 hours of video uploaded every minute. And these facts were true even before the Covid-19 Pandemic caused huge spikes in online video consumption. Today, people are turning to YouTube more than ever before in search of “step-by-step” instructions, “how tos”, “with me” videos, and more – YouTube is providing the education, the community, the “live” (virtual) events, and the socialization so many are craving in a physically distant world.

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May 18 2020

How the “Thank You” Google Trends Page Can Inspire Marketers

by Max Braglia

I have always used and recommended Google Trends, a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Not only it is a great tool to compare the search volume of different queries over time, but it can also help advertisers find keyword opportunities and trends to be added to their paid search campaigns.

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