Articles in The 'Google' Tag


April 2 2021

The Importance of a Benchmark Report for Google’s New Core Web Vitals

by Justin Taylor

With the upcoming Page Experience ranking signal being released by Google in May, finding out where your site stands in terms of their new Core Web Vitals (CWV) ranking metrics (part of the Page Experience update) will be crucial in getting any underperforming pages up to snuff by the time the new ranking signal goes live. Putting together a CWV benchmark report will help you outline groups of pages on your site that are underperforming and prioritize resources to get them optimized.

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February 15 2021

Google Ads to Phase Out Broad Match Modifier

by Max Braglia

Google announced this week an update to Google Ads’ matching behavior of phrase and broad match modifier (BMM) keywords. This change, which will start rolling out in two weeks, is potentially a major change for paid search advertisers.

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December 29 2020

Google Continues Taking Steps to Quantitatively Measure UX

by Matt Crowley

User experience (UX) is a tough thing to measure quantitatively. How would you quantitatively measure the UX of a web page or site? It can be like trying to grade art, wine, or your favorite restaurant. What you might consider to be good or great is not necessarily what others might consider to be good or great.

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