I have always used and recommended Google Trends, a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Not only it is a great tool to compare the search volume of different queries over time, but it can also help advertisers find keyword opportunities and trends to be added to their paid search campaigns.
Given recent, present, and future circumstances, many organizations have had to adapt to shifting state and local regulations that directly impact their operations. From essential business designations, to phased re-opening plans, and shifting consumer behavior, there have been many considerations that impact how an organization serves its customers.
In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy.