Articles in The 'Google' Tag


July 3 2019

Google Chrome’s Recent Privacy Updates to Alter the Online Marketing Space

by Serina Fignole

In recent years, the online world has shifted its focus on improving and increasing privacy and security for its users. That said, Google announced in early May that it would be updating its Chrome browser to give users more information about how they’re being tracked across the web using cookies.

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June 28 2019

How Much of Google Search Console Can You Trust?

by Matt Crowley

We often receive questions from our clients about how they should use Google Search Console (GSC) and how accurate the data is. Given how common these questions are, we thought it would be good to share our general perspective in a blog post.

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March 11 2019

Google Analytics Expands Automated Insights to Almost All Languages on March 6, 2019

by Matt Crowley

Although “Automated Insights” is not a new tool within the Google Analytics platform, Google continues to invest in its functionality and has now expanded the tool to almost all languages as of March 6, 2019. If you are not familiar with Automated Insights, it is a feature within Google Analytics (part of Google’s overall “Analytics Intelligence”) meant to surface insights and explanations about trends and changes in your data and even some recommendations about what you could consider doing differently. Additionally, these insights are meant to be presented in a conversational manner, rather than just highlighting data points. Ultimately, these insights and recommendations are in line with the larger push by organizations like Google to use Machine Learning and Artificial Intelligence to help augment digital marketers and analytics specialists, making them more efficient at their job.

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