YouTube is nothing short of a cultural phenomenon: It is the second largest search engine (aside from Google itself) and a powerhouse among social media channels for usage and engagement with over 2 Billion logged-in users and 500 hours of video uploaded every minute. And these facts were true even before the Covid-19 Pandemic caused huge spikes in online video consumption. Today, people are turning to YouTube more than ever before in search of “step-by-step” instructions, “how tos”, “with me” videos, and more – YouTube is providing the education, the community, the “live” (virtual) events, and the socialization so many are craving in a physically distant world.
I have always used and recommended Google Trends, a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Not only it is a great tool to compare the search volume of different queries over time, but it can also help advertisers find keyword opportunities and trends to be added to their paid search campaigns.
Given recent, present, and future circumstances, many organizations have had to adapt to shifting state and local regulations that directly impact their operations. From essential business designations, to phased re-opening plans, and shifting consumer behavior, there have been many considerations that impact how an organization serves its customers.
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