Google announced this week an update to Google Ads’ matching behavior of phrase and broad match modifier (BMM) keywords. This change, which will start rolling out in two weeks, is potentially a major change for paid search advertisers.
User experience (UX) is a tough thing to measure quantitatively. How would you quantitatively measure the UX of a web page or site? It can be like trying to grade art, wine, or your favorite restaurant. What you might consider to be good or great is not necessarily what others might consider to be good or great.
The Google Ads Keyword Search Terms report is a valuable tool that paid keyword search advertisers use often as a way to determine if the keywords that are triggering ads to show in are effective in driving qualified traffic to their website.