Articles in The 'Google' Tag


February 15 2021

Google Ads to Phase Out Broad Match Modifier

by Max Braglia

Google announced this week an update to Google Ads’ matching behavior of phrase and broad match modifier (BMM) keywords. This change, which will start rolling out in two weeks, is potentially a major change for paid search advertisers.

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December 29 2020

Google Continues Taking Steps to Quantitatively Measure UX

by Matt Crowley

User experience (UX) is a tough thing to measure quantitatively. How would you quantitatively measure the UX of a web page or site? It can be like trying to grade art, wine, or your favorite restaurant. What you might consider to be good or great is not necessarily what others might consider to be good or great.

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September 10 2020

Google Ads Reduces Visibility in Search Terms Report

by Max Braglia

The Google Ads Keyword Search Terms report is a valuable tool that paid keyword search advertisers use often as a way to determine if the keywords that are triggering ads to show in are effective in driving qualified traffic to their website.

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