Since February, many categories have seen dramatic shifts in growth or decline as buying has transitioned to primarily Ecommerce and spending is occurring mostly for items that are seen as essential. To help retail businesses in making data-driven decisions, Google has released Rising Retail Categories. The new tool comes from Google’s platform, ThinkWithGoogle, which provides search trends, industry research and marketing insights.
Since COVID-19 has affected many organizations and businesses, Google and Bing have developed methods that can be used to let them know if your organization has any special announcement that relates to COVID-19. However, please note that all of their guidance has been provided rapidly, and is still undergoing changes. Therefore, additional changes and updates may be required, and the new functionality may encounter bugs.
Since 2016, Google has been working on making mobile-first indexing the default behavior of its search engine. Using this indexing type, Google Search will primarily use a page’s mobile content for creating a search index and ranking.