Articles in The 'Google' Tag


May 14 2020

Keeping Google My Business Up-To-Date for Re-Opening

by Matt Crowley

Given recent, present, and future circumstances, many organizations have had to adapt to shifting state and local regulations that directly impact their operations. From essential business designations, to phased re-opening plans, and shifting consumer behavior, there have been many considerations that impact how an organization serves its customers.

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May 13 2020

3 Ways to Use Google Trends to Adjust Your Digital Marketing

by Kelcie Rivera

In a previous post, we explored the use of Google Trends for keyword research and optimizing content. Google Trends provides data on popular topics and points of interest. Businesses can use Google Trends during market research to identify new opportunities and adjust their Digital Marketing strategy.

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May 12 2020

Google Launches New Tool: Rising Retail Categories

by Kelcie Rivera

Since February, many categories have seen dramatic shifts in growth or decline as buying has transitioned to primarily Ecommerce and spending is occurring mostly for items that are seen as essential. To help retail businesses in making data-driven decisions, Google has released Rising Retail Categories. The new tool comes from Google’s platform, ThinkWithGoogle, which provides search trends, industry research and marketing insights.

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