If you noticed a shift in your organic search rankings on Google over the past week, you are not alone. Many websites reported changes in their organic rankings, some good and some negative. Google has confirmed the reason for these changes; a core algorithm update to Google’s search engine.
With advances in tracking, artificial intelligence and predictive technologies, it can seem difficult to always stay on top of Google’s platforms’ increasingly sophisticated options. On October 11, 2017 MoreVisibility, alongside Google product experts, hosted a successful live event that brought South Florida marketers the latest information and tips to improve digital strategies.
Figuring out the perfect technique to help your ads stand out can be a huge undertaking. You may not be sure if your headline should focus on what your brand offers or why a user should select it over a competitor. To ensure your ads capture your audience’s attention, follow this 4-step process.