As 2018 comes to a close, MoreVisibility has decided to gather the most popular content we’ve published this year surrounding Analytics and measurement.
The majority of events that are deployed on a website are focused around a user clicking on an element, submitting a form, or scrolling to a certain point on a page. With the constant evolution of Google Tag Manager it has become possible to track when a user has viewed a specific element on the page.
There seems to be some confusion between Google Analytics and Google Tag Manager. In this post, I will discuss what Google Tag Manager is and what role it plays in Google Analytics.Read More