A few weeks ago, Google’s head of search spam, Matt Cutts, declared guest blogging as “done” saying, “stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
Cutts was responding to a flurry of spammy practices being conducted lately by brands as large as Expedia. What began as a great way to put relevant information in front of relevant audiences became just another way to get a link. As Cutts said:
“Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking ‘guest post outsourcing’ and writing articles about ‘how to automate guest blogging.’”
But guest blogging – true, authentic, guest blogging – remains a fundamental way to drive traffic and build awareness, so long as you’re doing it right.