Articles in The 'hhi targeting' Tag


May 2 2017

Household Income Targeting in Google AdWords

by Jill Goldstein

Targeting by household income (HHI) is a staple when working with programmatic & display companies. Wouldn’t it be great to be able to add in similar HHI targeting in Google AdWords? Oh wait, you can! Although a somewhat hidden option within the interface, it only takes a few additional steps to set up. By doing so, you can get some incredible insight into how wealthy the users interacting with your ads are. Taking it a step further, you can use that data to optimize your campaigns (both search and display).

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