Articles in The 'holiday-campaigns' Tag


November 29 2012

How to Use Automated Rules for Holiday Promotions

by Anne Garcia

Do you have promotions that end at 11:59 PM and you don’t want to burn the midnight oil pausing ads with special promotions? Do you want to be more efficient in managing your promotions for the holiday season? Automated Rules are the answer.

Automated Rules in AdWords let you schedule automatic changes to specific parts of your account based on the criteria you specify and save you time by efficiently managing your paid search efforts. Some examples of criteria that you can choose can be based on campaigns, ad groups, keywords, or ads.

For example, you have an upcoming promotion offering a 20% off discount and include this verbiage within your text ads. The sale is set to start at 6:00 AM. With Automated Rules, you can set a rule to enable all ads that contain “20% off” at 6:01 AM, without having to manually enable all of the ads within your account.

In addition, you can have the advertising platform automatically alert you when your automated rules have run, insuring you that all the necessary changes have been made.

To implement Automated Rules, find the “Automate” menu within one of the following tabs within AdWords: Campaigns, Ad Groups, Ads, or Keywords.

November 29 2010

How to Win the Frugal Holiday Shopper’s Online Dollar

by Anne Garcia

How to Win the Frugal Holiday Shopper’s Online Dollar

The 2010 holiday shopping season is just around the corner and shoppers are cutting expenses and are savvier than ever with coupon code websites, Groupon specials and social media deal sharing. Here are a few ways to win the frugal holiday shopper’s online dollar.

Since online shoppers are hunting for deals, it is important to have strong and compelling promotions that stand out against your competition. According to Google, these are the most effective promotions that are most likely to drive a sale:

  • Price discounts or sales
  • Free shipping
  • Coupons
  • Customer loyalty programs
  • Flexible payment plans

And don’t forget that a good promotion is nothing without effective marketing. Make sure to include your competitive promotions in your marketing messages.  Update your banner and text ads to include a touch of the holidays. Also, it is important to mention the last day shipping and overnight shipping is available in order for deliveries to be guaranteed on time for Christmas.

Allocate extra advertising dollars to your CPC campaigns in order to accommodate for the surplus of online shoppers. If your daily budget is limited, your ads may stop showing early in the day and you may lose out on valuable traffic to your website.

Create campaigns that target holiday keywords in addition to your brand and product-related keywords.  Some examples are, “Black Friday”, “Cyber Monday”, “holiday deals”, “Hanukkah” or “Christmas”.

When visitors get to your site, make sure your holiday promotions are clear and your site is easy to navigate. You don’t want to lose the visitor if he/she has already come this far.

These are a few of the most simple, yet critical ways to increase your sales during the holiday shopping season. Good luck and happy holidays!

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