Articles in The 'holiday-promotions' Tag

September 27 2013

Affiliate Marketing Checklist for Q4 of 2013

by Alix Aranza

With the holidays and Q4 around the corner, all merchants should have a checklist to help them boost their sales during the last quarter of the year.

The following items should be considered for a healthy Affiliate program:

1. Set up auto deposit in anticipation of the increased sales you will see in Q4. Consider adding a secondary funding source to assure your affiliate links will not break.
2. Update and optimize your website for performance on mobile devices and computers.
3. Focus on getting special promotions and creative up and running before it’s too late for the affiliates. If you are planning to have a special sale during the season, don’t wait until a week before the promotion is running. Chances are affiliates won’t use it as they already have a calendar of all promotions they will be running.
4. Send a monthly newsletter to your affiliates with hot sellers, coupons, sales content, gift ideas, etc. Keep affiliates up to date with tips and ideas on how they can best market your products.
5. Book premium placements with affiliate sites when available to you. Some affiliates will charge you a fee to assure a good placement for your promotion or product.
6. Gain Exposure with Holiday Promotions:

  • National Boss’s Day (October 16th)
  • Sweetest Day (October 19th)
  • Halloween (October 31st)
  • Black Friday (November 29th)
  • Cyber Monday (December 2nd)
  • Cyber Week (December 2nd – December 6th)
  • Green Monday (December 16th) (Typically, this is defined as the last Monday in December with about 10 available days for shipping – and is commonly one of the largest “Free Shipping” days.)
  • Last Minute Monday (December 23rd)
  • The day after Christmas (December 26th)
  • New Year’s Eve (December 31st)
  • Winter Season (January 2014)

7. Maintain Data feed

Pass along Gift Guides: Gift guides are a popular way to promote a specific selection of products. Create a storefront/collection of products or put together product recommendations for your Affiliates.

Creative Check: Double check that the landing pages for your creative are working and correct. Keep in mind that in some cases deeper landing links tend to convert better than those directing to the homepage, especially if the banner reflects a specific section or category of your website.

If your Affiliate Marketing Program is important to you as a merchant then what are you waiting for? See your affiliate sales boost and close the year with new orders and happy customers all around the globe.

November 29 2010

How to Win the Frugal Holiday Shopper’s Online Dollar

by Anne Garcia

How to Win the Frugal Holiday Shopper’s Online Dollar

The 2010 holiday shopping season is just around the corner and shoppers are cutting expenses and are savvier than ever with coupon code websites, Groupon specials and social media deal sharing. Here are a few ways to win the frugal holiday shopper’s online dollar.

Since online shoppers are hunting for deals, it is important to have strong and compelling promotions that stand out against your competition. According to Google, these are the most effective promotions that are most likely to drive a sale:

  • Price discounts or sales
  • Free shipping
  • Coupons
  • Customer loyalty programs
  • Flexible payment plans

And don’t forget that a good promotion is nothing without effective marketing. Make sure to include your competitive promotions in your marketing messages.  Update your banner and text ads to include a touch of the holidays. Also, it is important to mention the last day shipping and overnight shipping is available in order for deliveries to be guaranteed on time for Christmas.

Allocate extra advertising dollars to your CPC campaigns in order to accommodate for the surplus of online shoppers. If your daily budget is limited, your ads may stop showing early in the day and you may lose out on valuable traffic to your website.

Create campaigns that target holiday keywords in addition to your brand and product-related keywords.  Some examples are, “Black Friday”, “Cyber Monday”, “holiday deals”, “Hanukkah” or “Christmas”.

When visitors get to your site, make sure your holiday promotions are clear and your site is easy to navigate. You don’t want to lose the visitor if he/she has already come this far.

These are a few of the most simple, yet critical ways to increase your sales during the holiday shopping season. Good luck and happy holidays!

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