Articles in The 'Holiday-Season' Tag

November 14 2018

SEO Tips for a Successful Holiday Season

by Serina Fignole

Is your SEO strategy in shape for the holidays? Are you worried that it may not yield the results you want before the festivities start? Have you put off your 2018 holiday SEO strategy until now?

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December 22 2009

Just a Few Days Left Till Santa!

by Marni Weinberg

If you’re an Online Retailer, you should be quite busy right now. Fulfilling all web orders, ensuring your inventory is stocked, shipping in time for Christmas and handling any customer service issues. If you aren’t busy, something is very wrong! I encourage you to take a step back and evaluate your online marketing efforts. This is pretty much “do or die time” for Ecommerce websites and also a huge opportunity to get a boost of revenue from holiday sales.

So how can you ensure that you’re doing all you can to maximize any holiday sales looming out there in cyber world? Here are a few tips that can be implemented rather quickly:

Send out an email blast to your client base with a captivating subject.
Examples: It’s Not Too Late To Shop For Xmas! There’s Still Time To Shop For Gifts! Beat The Cold With Free Shipping! Special Holiday Discounts For Repeat Customers! Free Gift Card With Every Purchase!

Offer an additional incentive within your Ad Copy. Examples: 15% Off, Free Shipping and Coupon Codes (which are a great way to lure visitors to your site and can be easily tracked) will make your ad copy stand out more.

Get the point? Don’t be left out in the cold by your competition. Check out what they are offering by doing some searching of your own. Your loyal customers deserve to get rewarded for their loyalty and everyone can use a little holiday cheer!

Happy Holidays!

November 24 2009

Be Prepared For Holiday Shopping!

by Marni Weinberg

Every year…right around this time…I feel the need to remind my clients (especially the Ecommerce ones) that the holiday season is just around the corner. The notion that anyone would need a reminder might seem silly; however, this is a HUGE opportunity to capitalize on the potential up-tick in site traffic. We want to turn these visitors into shoppers and ultimately buyers; make that repeat buyers.  Now that we have identified the goal, how do we make it happen? Is there a secret recipe? Not really, although there are a variety of proven tactics that should be taken into serious consideration:

  • Support the demand for your product or service. You can achieve this by increasing your budgets (daily/weekly/monthly). Traffic will no doubt spike during the holidays and you will want to cover your bases by ensuring that your ads remain active.
  • Plan ahead with inventory. Pay close attention to your online orders; be prepared to restock whenever necessary. Utilize an analytics tool to determine which keywords are leading to the most sales.
  • Be smart with pricing. Price has always been a factor, but even more so with today’s economy. Take the time to do some comparison shopping and analysis of what your competition is offering. You do not have to “give away the farm”, but you ought to be competitive.
  • Offer Free Shipping. This is a critical piece of the puzzle. I strongly encourage retailers to take advantage of this incentive to boost sales. According to ComScore, “The percentage of online sales transactions that included free shipping increased to 42 percent in the third quarter of 2009 from 31 percent in the first quarter of 2008”.
  • Utilize the most compelling Landing Pages. Send your traffic to an offer driven page that is relevant to the keywords that have been searched on. All your buyers should need to think about is entering in their credit card information.
  • Offer Gift Wrap. This is especially attractive for shoppers who are shipping gifts to another state. This is a surefire way to provide that extra convenience.

Happy Holidays!

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