If you’re an Online Retailer, you should be quite busy right now. Fulfilling all web orders, ensuring your inventory is stocked, shipping in time for Christmas and handling any customer service issues. If you aren’t busy, something is very wrong! I encourage you to take a step back and evaluate your online marketing efforts. This is pretty much “do or die time” for Ecommerce websites and also a huge opportunity to get a boost of revenue from holiday sales.
So how can you ensure that you’re doing all you can to maximize any holiday sales looming out there in cyber world? Here are a few tips that can be implemented rather quickly:
Send out an email blast to your client base with a captivating subject.
Examples: It’s Not Too Late To Shop For Xmas! There’s Still Time To Shop For Gifts! Beat The Cold With Free Shipping! Special Holiday Discounts For Repeat Customers! Free Gift Card With Every Purchase!
Offer an additional incentive within your Ad Copy. Examples: 15% Off, Free Shipping and Coupon Codes (which are a great way to lure visitors to your site and can be easily tracked) will make your ad copy stand out more.
Get the point? Don’t be left out in the cold by your competition. Check out what they are offering by doing some searching of your own. Your loyal customers deserve to get rewarded for their loyalty and everyone can use a little holiday cheer!
Every year…right around this time…I feel the need to remind my clients (especially the Ecommerce ones) that the holiday season is just around the corner. The notion that anyone would need a reminder might seem silly; however, this is a HUGE opportunity to capitalize on the potential up-tick in site traffic. We want to turn these visitors into shoppers and ultimately buyers; make that repeat buyers. Now that we have identified the goal, how do we make it happen? Is there a secret recipe? Not really, although there are a variety of proven tactics that should be taken into serious consideration: