Articles in The 'holiday-shoppers' Tag

October 16 2008

Start Targeting Holiday Shoppers NOW!

by Marni Weinberg

So what if it’s only October? Before you know it, everyone will be in holiday shopping mode and in today’s economy everyone is looking for a good deal. It is wise for online retailers to start taking advantage of those early bird holiday shoppers now; don’t wait. As the holiday season draws near, the competition will increase and as a result, so will the costs to advertise. There are a variety of ways online retailers can work to increase holiday sales and here are just a few:

Utilize Holiday Keywords and Ad Copy – This will make your ads stand out. Also utilize captivating calls to action; anything that will make a shopper click on your ad rather than your competitors’.

Create Holiday Themed Landing Pages — Make it easy for your shoppers; send them directly to your holiday page.

Increase your budgets to allow for more visitors – Traffic volume will likely spike as we approach the holidays, therefore you will want to raise your budget to ensure that your ads stay active.

Bid more aggressively — You will want to be seen as close to the top of the page as possible!

Expand your keyword menu — Be sure to focus on your industry’s high ROI/high volume keywords. As an advertiser, you don’t want to miss out on a potential sale because you did not cover all of your bases.

Offer Online Coupons and Discounts – Entice your shoppers by offering “online only” specials, coupons, discounts on future purchases, repeat buyer/loyalty savings, etc.

Give a Gift with Purchase – Who doesn’t like getting something for free?

Offer Free Shipping — A Forrester Research survey showed that consumers are more likely to shop online at stores that offer free shipping.

Provide Free Gift Wrap — Shoppers love the convenience and time saved by having their gift wrapped! Last minute shoppers will especially appreciate this.

Be sure to include of the above services and features in your ad copy!

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