In September we announced that Google enhanced its Sitelinks by including up to four text ads as additional links for paid search ads on Google.com. Now the search engine has released ad formats that show Location Extensions and Sitelinks together.
Google says that the location extensions can now be shown alongside one-line sitelinks in text ads and will continue to show with two-line and three-line sitelinks on desktop and laptop computers. The ad below shows the Location Extension highlighted in red with the three-line sitelink extensions highlighted in green.
In order for your ad to be eligible to show these added links, your AdWords campaign must have both Location Extensions and Sitelinks currently enabled. To implement these add-ons, go to the Ad Extensions tab within the advertising platform.
In addition, Google is now showing larger maps from the Location Extensions links on both desktop and laptop computers. When a user clicks on a Location Extension, a larger map will appear on the right-hand side of the search engine results page (SERP).
Below is a screenshot of the expanded map when a Location Extension was clicked on from a paid search ad.
These new enhancements are just in time for the holiday season so that online advertisers can reach more customers within targeted locations.
The most wonderful time of year will be here before you know it, and ahead of writing your wish list to Santa, I recommend you plan your Holiday PPC campaign first. Cyber Monday, the Monday following Thanksgiving, is the kickoff of the online holiday shopping season and your PPC campaign should be ready for all of the online shoppers. Here are some tips to maximize your online holiday sales:
Happy Holiday PPC building!
Although we are more than halfway through the month of December and well past a much hyped Cyber Monday, there is still much online holiday spending to take advantage of! Online retailers are really stepping it up this season and they should be, as the competition is mighty fierce! Just a few questions for any online retailer to ponder…..Are you utilizing the most effective keywords? Are your paid ads eye-catchy enough? Why should/would a searcher click on your ad versus another?
In an effort to capitalize on this heightened online spending season, here are a few selling features retailers should try to get across in their advertising message. We have also found it to be helpful and quite effective to mirror the same message/theme on the website itself. For example, if you promote free shipping in your ad copy, the same promotion should be displayed on the page you are directing the searcher to. This will simply reinforce your message and possibly convert better, as well.
Here are just a few incentives to offer your potential shoppers:
Happy holidays and happy selling!