Although we are more than halfway through the month of December and well past a much hyped Cyber Monday, there is still much online holiday spending to take advantage of! Online retailers are really stepping it up this season and they should be, as the competition is mighty fierce! Just a few questions for any online retailer to ponder…..Are you utilizing the most effective keywords? Are your paid ads eye-catchy enough? Why should/would a searcher click on your ad versus another?
In an effort to capitalize on this heightened online spending season, here are a few selling features retailers should try to get across in their advertising message. We have also found it to be helpful and quite effective to mirror the same message/theme on the website itself. For example, if you promote free shipping in your ad copy, the same promotion should be displayed on the page you are directing the searcher to. This will simply reinforce your message and possibly convert better, as well.
Here are just a few incentives to offer your potential shoppers:
Happy holidays and happy selling!
In a recent blog post, Yahoo provided some pointers on how search marketers can capitalize on the growth of online shopping during the holidays. Citing a study by comScore, they noted that online consumer spending grew from $19.6 billion in 2005 to $24.4 billion in 2006, a 26% increase. This is astonishing growth, and there is no indication that the upward trend will plateau or decline any time soon. In fact, all the numbers in consumer behavior studies seem to indicate that this year is going to be more profitable than last. This should be highly motivating for online retailers. Recognizing this, Yahoo has offered some suggestions for how the online advertiser can capitalize on this trend to make the most of the opportunity.
It’s never too late or too early when considering optimization for your website. From this year’s online holiday shopping trends, we should be excited about what’s to come for 2007. With more people purchasing laptops and PC’s, consumers are becoming internet savvy and increasing their online spend.
This is where Search Engine Optimization comes in to play. Make sure your business/service can be found on the web. Keep your site user friendly, and run effective paid campaigns. These are basic steps to roll into the New Year.
Start your action plan for 07 and let SEO become a business driver for your website.