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Articles in The 'Holiday' Tag


May 20 2011

Don’t forget About the Holidays When it Comes to Your Pay Per Click Campaigns!

by Marni Weinberg

It is a well known fact that the holidays are prime time for online retailers. A good holiday season can be the difference between what turns a company from being in the red to being in the green. The biggest, most obvious, and anticipated holiday is Christmas, which typically yields the highest traffic and sales; especially for an ecommerce website.

Unfortunately, a common mistake many online retailers continue to make is not capitalizing on the many other holidays that can also drive increased, qualified visitors and (ultimately) sales.  It is important to remember that consumers are always looking for a deal and chances are… your competition is probably doing a good job of enticing them with holiday offers. As a friendly reminder, below are the holidays/seasons by month that should not be forgotten and can be taken advantage of in your pay per click initiatives. Some are religious holidays, others are simply the start of a new season, or perhaps a holiday you would never have even thought about, much less utilized to drive traffic to your website.  Be creative with your ad copy, keywords and incentives; you just might be pleasantly surprised with the results!

January: New Years Day, Martin Luther King Day

February: Groundhog Day, Chinese New Year, Lincoln’s Birthday, Valentine’s Day, Washington’s Birthday

March: Ash Wednesday, St. Patrick’s Day, Spring Begins

April: April Fool’s Day, Passover, Good Friday, Easter

May: Mother’s Day, Memorial Day

June: Flag Day, Father’s Day, Summer begins

July: Independence Day

September: Labor Day, Autumn begins, Rosh Hashanah

October: Yom Kippur, Columbus Day, Halloween,

November: All Saint’s Day, Veteran’s Day, Thanksgiving

December: Hanukkah, Winter begins, Christmas, Kwanzaa

I highly recommended that you start planning your marketing calendar a few months before each holiday to ensure that you will be all set with whichever promotion you choose to offer, as well as have plenty of inventory available. Happy Holidays!

September 18 2009

The Holidays Will Be Here Before You Know It!

by Marni Weinberg

Yeah, I realize it’s only the third week in September, but before you know it, the holiday season will be upon is. Don’t be fooled into thinking that you have plenty of time to get your online marketing campaigns into top shape for the upcoming holiday season! It is not too early to start strategizing.
 
Below are some ideas and tips to capitalize on holiday sales:

 

  • Bid more aggressively in an effort to appear in the top real estate of the engines.
  • Bid on your branded terms if you are not already doing so.
  • Do not let competitors snatch away your shoppers!
  • Do some investigating; what is your competition bidding on?
  • Shoppers love free shipping. Offer this perk whenever possible.
  • Send out a holiday blast to your existing database offering loyalty discounts.
  • A seamless return policy is critical, especially when it comes to gift giving.
  • Offer online only specials to entice shoppers to buy holiday gifts on your site.
  • A free gift with purchase makes an already good value even better!
  • Provide free gift wrap. What a convenient luxury for online shoppers!
  • Create compelling holiday ad copy, with clear calls to action: Buy Now, Free Shipping, Free Gift With Purchase, Free Gift Wrap, etc.
  • Guarantee delivery BEFORE the holidays, even if you charge more for this option. Last minute shoppers still exist in large numbers!
  • Ensure that your site is 100% secure. Shoppers want to feel safe and protected when giving their credit card information.

Happy strategizing!

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