Articles in The 'Image Ad Extensions' Tag

December 1 2015

Grab Your Prospect’s Attention with Bing Ads Image Extensions

by Max Braglia

In analyzing a large quantity of paid search performance data across many different verticals, I’ve noticed that search campaigns which use ad extensions almost always outperform campaigns that don’t. Not only do ad extensions expand the physical space that your ads take, but more importantly, they offer more relevant information and an overall better experience to users, ultimately resulting in a stronger campaign performance and improved ROI.

I was really excited a few days ago when Bing Ads announced the release of image extensions in search ads. It’s interesting to note that image extensions were previously introduced and then discontinued by Google AdWords.Read More

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