As an online marketer you’re probably aware that continuously creating fresh content for your website is a great way to stay on top of the SEO rankings ladder. So you feverishly write article after article in order to maintain, or lift, your Organic visibility, but to no avail. This could make you feel like you’re running in place. Have you considered the types of content you’re creating?
In an earlier post, we told you that the best way to capture an audience is to tell a story. If you’re not a natural storyteller, the very prospect of having to tell one may strike fear into your well-meaning heart. Never fear, in this post, we’re going to strip storytelling down to its three most basic elements with help from this simple, six-second Vine from Lowes.
The internet is a highly competitive environment. And your competitors aren’t necessarily who you think they are. In addition to your traditional competitors, you’re also competing with ads, social media feeds, GIFs, and the sheer abundance of information on the web. How can a brand cut through the clutter and command attention?
By telling a story.
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