Using social media isn’t a challenge. Using it correctly is. But that’s easier said than done in the shadowy universe of algorithms, platform updates without notice or detail, ambiguous guidelines, and many times, complete lack of transparency and best-practice direction from these platforms. Despite this, there are some tried-and-true best practices for social that our agency employs and recommends to all of our clients.
Dig deep into your memory…it’s 2014 and the ALS ‘Ice Bucket Challenge’ is everywhere. You couldn’t open Instagram or Twitter without seeing the challenge on your feeds. It simply took over the nation and possibly the world for a few weeks. A report from RTI International indicates that the 2014 challenge increased annual funding for research by 187 percent. Of course, this is great for the research and the association, but you may be asking yourself, “how does that help my business”?
Among tried-and-true business practices, social media marketing is still kind of an outlier. We know it’s effective. We know there’s clicks, customers and SEO power to be garnered. However, ROI can be a bit trickier to pin down. Adding to the difficulty, the ever-changing algorithms make it a moving target and just when brands and influencers alike figure it out, it evolves.
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