Instagram has introduced many new features and user experience updates over the course of 2020; from Reels to Guides and even a new home screen experience to promote the use of these new features. Most recently, however, Instagram released an update allowing users to search for keywords (rather than just for specific hashtags, accounts / names, or places). This update will make it easier for Instagram users to find relevant content within the platform.
Facebook is making it easier than ever to run advertising within Instagram Stories. You will soon be able to boost organic Instagram Stories as ads in a similar fashion to that of boosting organic posts. This feature is not yet available to all businesses, so check your account for availability. Here’s how:
Since the pandemic struck earlier this year, TikTok is a platform many users of all ages started to engage with on a larger scale to create short video clips of enticing content. While TikTok has a vast audience of over 800 million active users worldwide, it was only a matter of time before another social platform adapted to provide a new way to use video in a similar format.
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