Facebook is making it easier than ever to run advertising within Instagram Stories. You will soon be able to boost organic Instagram Stories as ads in a similar fashion to that of boosting organic posts. This feature is not yet available to all businesses, so check your account for availability. Here’s how:
Since the pandemic struck earlier this year, TikTok is a platform many users of all ages started to engage with on a larger scale to create short video clips of enticing content. While TikTok has a vast audience of over 800 million active users worldwide, it was only a matter of time before another social platform adapted to provide a new way to use video in a similar format.
It’s official: Instagram has rolled out tests in the USA to hide post likes from followers. This change has already been implemented in places, such as Canada, Japan, Italy, and New Zealand. It is likely to have a large impact on brands that market through Instagram, but good news, there are a few other metrics to keep tabs on that are potentially even more valuable.